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Come here when you are looking for recs on design tools, tips on trends, links to guides, and videos of those that have helped us get where we are. We don't have all the answers, but we certainly know where to look!
This is an ever evolving section of the HHP site, so come back often for more!
Color theory is a set of design rules that show us how colors work together. By understanding the way colors work- how they mix, repel, and/or complement each other we can start to create all sorts of visuals that can elicit different moods and feelings without words.
alertness
ambition
aggression
battle
beauty
brilliance
charity
charm
circulation
communism
compassion
courage
danger
desire
determination
devotion
domination
eccentricity
emotion
energy
eroticism
excitement
extroversion
fashion
fervor
fire
friendship
hate
heat
high voltage
intensity
life
love
luck
lust
madness
martyrdom
motion
movement
murder
pain
passion
patriotism
power
prohibition
prostitution
rage
rebellion
rescue
revolution
romanticism
sacrifice
sensuality
sexuality
sin
speed
strength
suffering
success
tension (political, social)
thrill
triumph
urgency
victory
violence
vitality
war
warmth
action
ambition
appetite
assurance
celebration
change
charisma
communication
competence
coziness
creativity
determination
disorder
domination
dryness
earth
emotion
encouragement
endurance
energy
enthusiasm
exaggeration
excitement
expansion
explosion
extravagance
extroversion
exuberance
fascination
fitness
flavor
flexibility
friendship
fun
generosity
happiness
health
heat
humanism
humor
independence
invitation
joy
laughter
motivation
practicality
radiation
security
service
society
smile
success
sunset
temptation
tropic
visibility
warmth
warning
wisdom
activity
aspiration
alertness
brightness
caution
communication
confidence
energy
expansion
expression
extroversion
fear
forgiveness
friendship
gaiety
happiness
idealism
ideas
imagination
intelligence
innovation
inspiration
intuition
joy
knowledge
laughter
logic
light
optimism
order
philosophy
playfulness
power
satisfaction
signal
spontaneity
stimulation
summer
sunshine
thought
uncertainty
warmth
warning
wisdom
youth
adventure
aspiration
calmness
cleanliness
comfort
efficiency
environment
equilibrium
faith
fertility
foliage
frankness
freedom
freshness
friendship
generosity
good luck
grass
growth
harmony
health
hope
laziness
life
open air
outdoors
moist
mucous
nature
neutrality
progress
prosperity
quietness
relaxation
renewal
reproduction
safety
security
sincerity
spring
sympathy
vegetation
vigor
wisdom
youth
acceptance
authority
balance
calmness
care
caution
cleanliness
coolness
cooperation
compassion
confidence
contemplation
culture
depression
despair
depth
dignity
faith
flexibility
frankness
freedom
freshness
goodness
harmony
honesty
hope
ice
infinity
intelligence
introspection
isolation
law
logic
loyalty
maturity
obedience
order
peace
piety
power
protection
quality
quietness
reflection
reliability
responsibility
sadness
security
self control
serenity
sincerity
solitude
stability
stiffness
technology
tenderness
tradition
tranquility
transparency
trust
truth
unity
value
virtue
water
ambition
aristrocracy
art
anxiety
beauty
balance
compassion
conflict
contrition
coolness
creativity
drama
dream
dignity
enchantment
enigma
extravagance
fantasy
fashion
femininity
grief
homosexuality
independence
individualism
inspiration
intelligence
introspection
intuition
justice
knowledge
leadership
luxury
magic
majesty
meditation
mood
mystery
mysticism
nobility
nostalgia
passiveness
penitence
preciousness
pride
quietness
reflection
religious devotion
responsibility
richness
royalty
sadness
secrecy
sensuality
seriousness
shadows
sobriety
solemnity
solitude
sophistication
sorrow
spirituality
splendor
style
sublimation
suffering
superstition
truth
value
wealth
wisdom
wit
vanity
